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Covergirl Makeup Receives Best Foundation Award

TRUBlend Liquid Makeup by Covergirl received the 'Best Foundation Award' from the American Cheerleader Magazine for its perfectly natural appearance.

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By: Jamie Matusow

Editor-in-Chief

TRUBlend Liquid Make-up by Covergirl received the Best Foundation Award from American Cheerleader Magazine for its perfectly natural appearance. The product’s character is evident as it is emphasized by the glass packaging, which was done by Germany-based company Gerresheimer.

This packaging reflects the fine art of design through being deliberately uncluttered with details, says Burkhard Lingenberg, director of corporate communications and marketing at the Gerresheimer Group. “It works according to the same principle as a good quality foundation. It isn’t the means to an end that is important, but the overall perfection,” he says.

The TRUBlend bottle has an oval basic shape with smooth vertical lines which create a distinctively simple silhouette. A tiny step on the shoulder erases the severity of the bottle’s column shape. A barely perceptible yet important feature, this millimeter-sized displacement marks the transition to the slightly narrower cap. The cap is held in place with an externally invisible glass lip. It is made of transparent plastic, partially with a matte finish, which allows the pale grey of the dispenser to shimmer through. The brand name in silver and the product name in deep ocean blue complete the bottle’s appearance.

Natural green and brown adorn the bottle which has just been given a brand new makeover. This makeup range under the silver Covergirl label is committed to clean lines–with exiting modifications that add to its appeal. The bottle has a wide, oval base and tapers towards the top, so the cross section gradually changes from oval to circular. A shiny chromium-colored closure continues the same line, ending abruptly with a flat surface.

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